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5 Things That Keep Women Stuck When They’re Just Starting a Business (And What the Goshen Pattern Taught Me About Moving Forward)

When Scripture talks about Goshen, it’s describing more than a location. It’s showing us a pattern. God’s people were living in the same country as everyone else, facing the same economic pressure, yet experiencing a very different outcome. Not because they were exempt from reality, but because they were positioned, prepared, and stewarding wisely.


What is Goshen, you may ask?


In the Bible, Goshen was the region of Egypt where the Israelites lived during a time of famine. While scarcity and instability affected the surrounding land, Goshen remained sustained. This wasn’t about ease or exemption. It was the result of obedience, order, and wise stewardship under God’s direction. Goshen became a picture of how provision flows when faith is paired with responsibility.


When I first started my business, I didn’t have language for Goshen. I just knew I wanted to build in a way that honored God and didn’t fall apart under pressure. Ironically, that desire led me into habits that felt faithful on the surface but actually kept me stuck. Over time, I learned that alignment requires more than good intentions; it requires responsibility.




1. Staying in “learning mode” instead of stepping into stewardship

In the beginning, I consumed everything. Teachings, podcasts, courses, and advice. I told myself I was preparing. What I didn’t realize is that preparation without application eventually becomes avoidance. I wanted to feel fully equipped before I took responsibility.


The Goshen pattern shows us that preparation has a purpose: stewardship. Joseph didn’t just store knowledge; he stored grain. He applied what he knew in a practical, visible way.


For women just starting, this trap looks like constantly researching but rarely executing. Watching instead of building. Planning instead of committing.


A deeper shift happens when you ask yourself: What am I responsible for right now? Not later. Not eventually. Right now. Even small stewardship, consistency, follow-through, and honoring your word, creates momentum.


2. Expecting clarity to come before commitment

I used to believe that if God wanted me to do something, I would feel completely sure about it. No doubt. No tension. No uncertainty. So when clarity felt partial, I paused.


What I learned is that clarity often comes because of commitment, not before it. In Scripture, instruction was often followed by movement, and understanding unfolded along the way.


Goshen wasn’t revealed through certainty; it was sustained through obedience. They stayed where God placed them and trusted provision would follow.


If you’re starting out, waiting for full clarity can keep you frozen. A better question is: What has already been made clear, even if it feels incomplete? Commitment to that next step opens the door for more direction.


3. Making decisions from fear instead of trust in provision

Fear showed up for me in subtle ways. I lowered prices because I didn’t want to lose opportunities. I said yes to things that drained me because I was afraid nothing else would come. I moved too quickly because I didn’t want to miss my chance.


The Goshen pattern reveals something important: provision is connected to alignment, not scrambling. God’s people didn’t chase resources; resources were sustained where obedience and order existed.


For women starting out, fear-based decisions often feel practical, but they slowly erode peace and confidence. A deeper shift is learning to pause and ask: Am I responding to pressure, or am I building from trust? Decisions made from trust tend to last longer.


4. Staying small because growth feels uncomfortable

I didn’t think of myself as afraid of growth. I thought I was being humble. I stayed quiet. I delayed visibility. I waited until I felt “ready” to be seen or taken seriously.


But Goshen was distinct. It wasn’t hidden. It functioned differently, and that difference mattered.


For women just starting, growth can feel exposing. Selling, sharing, leading, all of it can feel like too much too soon. But humility isn’t avoiding responsibility; it’s carrying it without ego.


A deeper shift happens when you allow yourself to take up appropriate space for the season you’re in. Growth doesn’t mean becoming someone else. It means allowing what God has placed in you to be seen and stewarded.


5. Trying to build without structure or support

At the beginning, I thought flexibility meant freedom. I avoided structure because it felt restrictive. I didn’t want timelines, systems, or accountability. But what I learned is that lack of structure often creates more stress, not less.


Goshen functioned because there was order. Systems. Leadership. Accountability. Provision flowed through structure, not chaos.


For women just starting, structure doesn’t have to be overwhelming. It can be simple: clear priorities, realistic rhythms, support from people who understand both faith and business.


A deeper shift is realizing that structure isn’t the enemy of faith. It’s often the container God uses to sustain it.


What This Taught Me

Getting unstuck didn’t happen for me in a single moment or breakthrough. It happened quietly, through small shifts I didn’t think would matter much at the time. I stopped waiting for everything to feel clear and started taking responsibility for what was already in front of me. I learned to notice when fear was driving my decisions and when trust needed to lead instead. I allowed myself to be seen, to grow, and to carry the weight of what I said I wanted to build.


The Goshen pattern isn’t about being spared from difficulty or pressure. It’s about being positioned to build wisely in the middle of it. It reminds us that provision often follows stewardship, and that alignment is rarely loud, but it is steady.


If you’re just starting and things feel slower, messier, or more uncertain than you expected, that doesn’t mean you’re behind. It usually means you’re learning how to build with intention instead of impulse.


Take a moment to ask yourself where you might be waiting when you’ve already been invited to steward, or shrinking when you’re being asked to take responsibility.


Growth often begins there, not with more effort, but with a quiet decision to build faithfully where you are.

 
 
 

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